Important Trends in International Business in 2023

Michael Luzich
4 min readJan 3


The last few years have seen industries experiencing a huge number of transitions, likely to continue into 2023. Businesses now must contend with the effects of the pandemic, Russia’s incursion into Ukraine, economic difficulties, and rapidly developing technologies. As markets diverge, new opportunities arise for different players to enter the market. By 2023, the emphasis will be on linking people to the right work in order to maximize efficiency. To do this, focusing on all individuals to facilitate access to work and stimulate productivity is a necessity for businesses. Let’s have a look at the major business trends that will shape how businesses operate in 2023.

Onward Growth of Digital Transformation

By 2023, businesses will be able to create intelligent enterprises through the combination of transformative digital technologies, such as AI, cloud computing, blockchain, IoT, VR/AR, and 5G. These technologies are not mutually exclusive and can be used to bridge the gaps between them and create a more efficient system of processes. This allows businesses to automate menial and mundane tasks and move closer than ever to achieving the goal of an intelligent enterprise.

Businesses need to incorporate the right technology into their operations in order to be ready for the future. These technologies can enable sales and marketing, attract better customers, and improve the supply chain, products, and services. The operations and strategies of businesses must be aligned with customer needs and streamlined manufacturing processes. By 2023, it will be easier to access these technologies.


Nowadays, people are becoming increasingly aware of the impact of climate disasters. This presents a greater challenge than any other problem humanity has faced in recent years. Consequently, investors and customers are seeking out companies with strong environmental and ethical values. This is leading to a rise in conscious buying, with shoppers taking into account factors such as ecological footprint and sustainability when deciding which businesses to support.

In 2023, businesses must prioritize their environmental, social, and governance (ESG) processes and make efforts to measure their impacts on society and the environment. This includes increasing transparency, sustainability reporting, and accountability, creating a framework with goals to reduce negative impacts, assessing and planning their supply chain, and considering the ESG credentials of suppliers.

Rising Concerns over Inflation and Supply Chain Security

In 2023, multiple industries are facing a grim economic outlook. The already fragile situation, caused by the Covid-19 pandemic and its resulting global shutdowns, has been further worsened by the war in Ukraine, leading to severe supply chain issues, inflation, and subdued economic growth. As a result, businesses must find ways to bolster their resilience, such as by diminishing exposure to unpredictable market pricing of commodities and establishing safeguards in the supply chain to counter increasing logistical costs.

Companies are now taking steps to better understand their supply chain and identify any risks they may face, so they can explore ways to mitigate those risks. This includes looking at alternative suppliers and creating self-reliance in their operations. As a result, many companies choose to bring certain parts of their manufacturing back in-house to avoid the potential risks of shutdowns.

Immersive Consumer Experience

By 2023, customers will place a higher value on experiences than ever before without sacrificing product price or quality. Technology will continue to be used to simplify processes and reduce hassle for consumers. In 2023, recommendation engines and online customer service portals will still be important, but keywords will become the main focus for interactive experiences.

The metaverse, a new level of the internet, is set to revolutionize retail by allowing brands to interact with consumers through 3D environments and virtual reality. By utilizing avatars, consumers will have the ability to virtually try on clothes, revolutionizing the way retailers conduct business both online and in physical stores. Brands are now considering customer and employee experience as a key part of their business strategy as competition for skilled workers increases.

Bringing In New Talent that Understands the Company’s Vision

In the past year, many workers have been reassessing the impact of their work and making decisions to leave their jobs, leaving businesses in a difficult situation. Employers have had to adjust to this by providing attractive career opportunities, a flexible hybrid work model, and a supportive work environment and culture. By 2023, companies will provide their personnel with rewarding job opportunities to gain knowledge and progress, adaptive and varied work settings, and workplaces that prioritize values.

Businesses are transitioning to workplace automation, which will require a shift in the skills and talent of their employees. This means current employees must be reskilled or upskilled, and new hires must have the skills needed for the future. Businesses must address the large skills gap in AI, data science, and other technology areas in order to create a data and tech-literate workforce. As technology takes over certain human jobs, businesses must re-train staff with the skills necessary to work with smart machines and build skills that cannot be automated. By 2023, these skills will encompass creativity, critical thinking, communication, leadership, and a human level of caring and compassion.



Michael Luzich

Michael Luzich is a Las Vegas businessman, founder of Luzich Partners, and an international racer & racecar collector. Learn more at